Career Opportunities 

Job Title: Marketing Data Analyst

Department: Marketing

Reports To: Marketing Director

FLSA Status: Exempt

Summary

ACS is looking for a self-proclaimed data enthusiast to join our team! If you enjoy crunching numbers, creating data visualizations, identifying patterns and anomalies, and have a flair for marketing, please apply now. In this position, data will be your main priority, but you’ll also have the opportunity to create data-based campaigns and track results from beginning to end.

Responsibilities:

  • Overall knowledge and understanding of ACS’s prospect and client data.

  • Maintain and oversee data standards within the Customer Relationship Management System

  • Create template reports/dashboards to communicate results, validate strategies, and provide high-level overviews to leadership.

  • Synthesize internal and external data into meaningful business data insights and reports.

  • Utilize analytics software to analyze and interpret data that facilitates the line of business decision-making process.

  • Identify and collect relevant data to use in measuring marketing campaign performance, ROI, validation of audience criteria selection, etc.

  • Utilize client touchpoint information to provide insights specific to overall client and prospect experience.

  • Research and create market and industry benchmark reports.

  • Conduct competitive research and report on findings

  • Accountable for all aspects of mail list generation – criteria/scope, building queries, and quality control.

  • Create data-centric marketing campaigns and track end-to-end results

  • Understand business objectives; design research surveys to discover prospect and client preferences

  • Assist in the identification and qualification of product/marketing opportunities

  • Develop and implement marketing research surveys

  • Provide timely, accurate, and relevant information to the organization.

Requirements

  • Bachelor’s degree in business analytics, marketing, or information systems preferred

  • 3+ years related experience as a business or marketing analyst

  • Working knowledge of Microsoft Office and proficient in Excel.

  • Previous experience with visual reporting in Tableau or Power BI preferred

  • Previous experience with marketing automation and CRM systems preferred

  • Detail-oriented with excellent analytical and problem-solving skills

  • Ability to look at large amounts of data and synthesize into meaningful insights and reports

  • An understanding of marketing and promotional concepts, including measurement, key performance indicators, etc.

  • Strong business mindset

  • Strong verbal and written communication skills

  • Technical aptitude preferred

ACS is an Equal Opportunity Employer. We provide ongoing education, training, and excellent benefits.

Qualified applicants should email their resume and cover letter to Chelsea Edgington at cedgington@acsltd.com